Thursday, June 04, 2009

The WSJ Formula

The article that I found follows the Wall Street Journal formula by starting out with a lead that I believed to be a combination of an anecdotal, narrative and descriptive lead. The lead describes the current life of an elderly woman and then follows the classic WSJ style by including a nut graph to relate that introductory story to the general point of the article.

The article ends by bringing it all together with a quote from another elderly woman.

Online, ‘a Reason to Keep on Going’

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